Ted Tapper
Selected as one of Soundview Executive Book Summaries's the 30 Best Business Books of the year. <p> Publishers Weekly:,, . an account wide in scope, rich in details and sufficiently varied to keep the pages turning. <p> Beverage Digest: [A] new book by ESPN business reporter Darren Rovell provides fascinating insights into original development -- and sale -- of Gatorade. <p> Yahoo! Sports: [A] fascinating new book.[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big. <p> Dallas Morning News, Steve Powers, nationally syndicated columnist: It's a lively book rich in detail. <p> Business Ledger (Oak Brook, IL):,, . an engrossing read...the book is captivating. <p> BrandChannel.com: A good read about a product's ups and downs for those into sports, business, or supposed hangover cures. <p> Mississippi Business Journal:,, . a fascinating business story. <p> Detroit Free Press: He [Rovell] writes a fascinating chronicle of how Gatorade's superb marketing overcame obstacles.