Fast Money: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula...

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Caroline Reid Christian Sylt

Fast Money

The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One...

Caroline Reid, Christian Sylt

$44.95

Paperback

Forthcoming
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English

Hodder Paperback
02 July 2026

Sport & leisure industries; Formula 1 & Grand Prix

The first book to look at the unstoppable rise of Formula One

As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.

This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.

With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.

By: Caroline Reid, Christian Sylt
Imprint: Hodder Paperback
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm,
ISBN: 9781399723527
ISBN 10: 1399723529
Pages: 368
Publication Date: 02 July 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Caroline Reid (Author) Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more. Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and has produced economic impact reports for around a third of the F1 race organisers. Christian Sylt (Author) Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more. Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.