Fast Fashion, Fashion Brands and Sustainable Consumption

Subramanian Senthilkannan Muthu

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Paperback

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English

Springer Verlag, Singapore
19 January 2019

Occupational & industrial psychology; Purchasing & supply management; Sustainability; Production engineering

Series: Textile Science and Clothing Technology

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.

Edited by: Subramanian Senthilkannan Muthu
Imprint: Springer Verlag, Singapore
Country of Publication: Singapore
Edition: Softcover reprint of the original 1st ed. 2019
Dimensions: Height: 235mm, Width: 155mm, Spine: 3mm
Weight: 454g
ISBN: 9789811345982
ISBN 10: 9811345988
Series: Textile Science and Clothing Technology
Pages: 54
Publication Date: 19 January 2019
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Fast fashion & Sustainable consumption.- Luxury and fashion brand communication differentiation for sustainable consumer –behavior.- Fashion Brands and Consumers approach towards Sustainable Fashion.- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.

Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.