Facebook Marketing For Dummies

Stephanie Diamond, John Haydon

$46.95

Paperback

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English

For Dummies
20 April 2018

E-commerce: business aspects; Sales & marketing

Add Facebook to your marketing plan—and watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes

Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

By: Stephanie Diamond, John Haydon
Imprint: For Dummies
Country of Publication: United States
Edition: 5th edition
Dimensions: Height: 234mm, Width: 185mm, Spine: 23mm
Weight: 499g
ISBN: 9781119476214
ISBN 10: 1119476216
Pages: 384
Publication Date: 20 April 2018
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction 1 Part 1: Getting Started with Facebook Marketing 5 Chapter 1: Marketing in the Age of Facebook 7 Chapter 2: Researching and Understanding Your Target Audience 19 Chapter 3: Developing a Facebook Marketing Plan 35 Part 2: Building Your Facebook Presence 59 Chapter 4: Getting Started with a Facebook Page 61 Chapter 5: Configuring Admin Settings for Your Page 83 Chapter 6: Enhancing Your Facebook Page with Applications 93 Part 3: Engaging with Your Customers and Prospects on Facebook 109 Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111 Chapter 8: Growing Your Facebook Page’s Fan Base 125 Chapter 9: Engaging Your Facebook Fans 149 Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167 Part 4: Marketing beyond the Facebook Page 199 Chapter 11: Using Facebook Advertising to Promote Your Business 201 Chapter 12: Using Facebook Offers to Sell Products and Services 243 Chapter 13: Using Facebook Groups and Events for Your Business 251 Chapter 14: Integrating Facebook into Your Other Marketing Channels 271 Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287 Chapter 16: Stepping Up Your Customer Engagement 307 Part 5: The Part of Tens 331 Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333 Chapter 18: Ten Business Tips for Facebook 339 Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345 Index 349

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Facebook Marketing For Dummies

Stephanie Diamond, John Haydon

$46.95

Paperback

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