Eyecare Business: Marketing and Strategy

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Gary L. Moss, OD, MBA, FAAO (Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA) Peter G. Shaw-McMinn, OD (Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA)

Eyecare Business

Name: Eyecare Business
Price: 134.95 AUD
Availability: OutOfStock
ISBN: 9780750672382

Marketing and Strategy

Gary L. Moss, OD, MBA, FAAO (Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA), Peter G. Shaw-McMinn, OD (Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA)

$134.95

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English

Butterworth-Heinemann Ltd
30 January 2001

Sales & marketing; Pharmaceutical industries; Ophthalmology

Eyecare Business

By: Gary L. Moss OD MBA FAAO (Associate Professor of Community Care and Public Health New England College of Optometry Boston; Adjunct Instructor Emmanuel College Boston MA), Peter G. Shaw-McMinn, OD (Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA)
Imprint: Butterworth-Heinemann Ltd
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 500g
ISBN: 9780750672382
ISBN 10: 0750672382
Pages: 360
Publication Date: 30 January 2001
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

Reviews for Eyecare Business: Marketing and Strategy

""This is a book to study, explore, reread and, most importantly, help you learn each day on the frontline of patient care and health care business. It is the first substantive text, seeped in the science of today s MBA programs, which serves the sophisticated information needs of today s eyecare business clinician. This work is rich with solid referencing, crisply written narratives, and real life examples. Simply put, Drs. Moss and Shaw McMinn have delivered the new standard bearer for excellence in eyecare practice management. My advice tackle this book head on. Immersion in this work will catalyze you to reinvent your approach to health care business, and of course, don t forget to enjoy reaping the rewards."" From the Foreword by Barry J. Barresi, O.D., Ph.D. , Vice President for Clinical Care and Services; Professor of Health Policy, New England College of Optometry, Boston Moss and Shaw McMinn...present a readable and complete analysis of the business aspects of an eye care practice... Both authors have a great deal of experience in the field of teaching eye care management... [This book] provides an easy and pleasant avenue for acquiring business and marketing skills in our complicated, high tech care environment. ""Annals of Ophthalmology