Exploring Qualitative Research in Business

Approaches, Strategies, And Methods

Liliane Cristina Segura, Ana Lucia Fontes de Souza Vasconcelos, Vilma Geni Slomski

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English

IGI Global
13 May 2025

Social research & statistics; Research & development management; Operational research

Summary
Details

Qualitative research in business offers valuable insights into the complexities of organizational behavior, decision-making, and market dynamics by exploring experiences, perceptions, and social interactions. This approach emphasizes using methods such as interviews, focus groups, and case studies to capture data. Unlike quantitative research, qualitative methods provide a more nuanced understanding of consumer behavior, leadership styles, and organizational culture. As businesses recognize the importance of human factors in driving success, qualitative research becomes an essential tool for creating strategies, improving customer relationships, and fostering innovation. Further exploration showcases its growing significance in addressing the evolving challenges faced by today s businesses. Exploring Qualitative Research In Business: Approaches, Strategies, and Methods explores the various approaches, strategies, and methods used in qualitative research within the business field, emphasizing the importance of understanding behaviors, experiences, and social dynamics. It examines how qualitative techniques, such as interviews, case studies, and ethnography, provide in-depth insights that inform business decision-making, strategy, and innovation. This book covers topics such as data analysis, management science, and business strategy, and is a useful resource for business owners, researchers, academicians, and data scientists.

Edited by: Liliane Cristina Segura, Ana Lucia Fontes de Souza Vasconcelos, Vilma Geni Slomski
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 30mm
Weight: 1.175kg
ISBN: 9798369376980
Pages: 556
Publication Date: 13 May 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active