Experiencing Digital Discourses

Multimodality, Engagement, Activism

Camilla Vásquez, Jan Chovanec

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Hardback

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English

Palgrave Macmillan
15 May 2025

Semantics; Media studies; Sociology; Social research & statistics; Computing: general

This edited book addresses current trends in digital discourse analysis. The central theme of the volume is the notion of ‘digital experiences’; in other words, how users rely on mediating technologies both to communicate and bond with others, and to organize themselves for joint action. The chapters are grouped into three overarching themes: user engagement, multimodal communication, and online activism. Topics covered include memetic and multimodal humor on the internet, sticker use on WeChat, language ideology debates on YouTube, covert communication in QAnon forums, COVID narratives on Korean vlogs, and political activism on Twitter, among others. The book will be of interest to scholars in the broadly defined field of digital discourse analysis. It will be relevant to linguists, social media researchers, communication scholars, and media and cultural studies specialists.

Edited by: Camilla Vásquez, Jan Chovanec
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783031774591
ISBN 10: 3031774590
Pages: 327
Publication Date: 15 May 2025
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Hardback
Publisher's Status: Active

Camilla Vásquez is a Professor of Applied Linguistics and Director of the Linguistics and Applied Language Studies (LALS) doctoral program at the University of South Florida, USA. She is author of The Discourse of Online Reviews (2014), Language, Creativity and Humour Online (2018) and the editor of Research Methods for Digital Discourse Analysis (2022). Jan Chovanec is a Professor in English linguistics in the Department of English and American Studies, Faculty of Arts, Masaryk University in Brno, Czech Republic. He has done research on various forms of public media discourses with a recent focus on interactional and multimodal humour. He is author of The Discourse of Online Sportscasting (2018) and currently serves as Co-Editor-in-Chief of Discourse, Context & Media.