Everywhere Commerce (E*commerce) - Global Hardback Edition: A pivotal re-definition of e-strategy

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Tait Pollack

Everywhere Commerce (E*commerce) - Global Hardback Edition

A pivotal re-definition of e-strategy

Tait Pollack

$153.95 $123.26

Hardback

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English

Pivotal Press
22 June 2025

E-commerce: business aspects; Sales & marketing

E-commerce has evolved. But the language we use to describe it hasn't. Consumers don't just shop on websites anymore. They buy from TikTok ads, WhatsApp threads, Instagram DMs, QR codes, search results and voice notes-wherever it makes sense in the moment. Commerce today is happening everywhere, all the time. That shift needed a name. So we called it Everywhere Commerce. Or E
*commerce for short. (The asterisk stands for ""everywhere."") This is the first book to define and document the shift-and to offer a clear, actionable playbook for how to grow inside it. Whether you're a founder, brand builder, marketer or operator, Everywhere Commerce helps you make sense of the modern customer journey and build a strategy that meets people where they are. Across platforms. Across touchpoints. Across time zones. Written by Tait Pollack, Founder of the digital transformation agency Pivotal, and backed by 20+ years of hands-on experience building digital businesses, this is not a book of buzzwords. It's a field guide rooted in real-world strategy and tested frameworks. Inside, you'll learn: How to structure a modern business model that scales How to stand out when everyone's shouting How to build meaningful brand loyalty across channels What phonetics, tone of voice, and domain choice do to your positioning Why ""Search Everywhere Optimisation"" is replacing traditional SEO How to grow without chasing fads, hacks or hustle culture Every chapter ends with live, curated digital resources so the book stays fresh-however fast the world moves. This book isn't about following the old e-commerce playbook. It's about writing a better one. If you've ever felt like the term ""e-commerce"" didn't quite fit what you do-or if you've struggled to unify your brand across platforms-this book will resonate deeply. Everywhere-Commerce gives you the language, the framework, and the strategy to thrive in today's fractured, fast-moving digital landscape. Because commerce isn't happening in one place anymore. So your strategy shouldn't either.

By: Tait Pollack
Imprint: Pivotal Press
Dimensions: Height: 210mm, Width: 148mm, Spine: 33mm
Weight: 880g
ISBN: 9781739998738
ISBN 10: 1739998731
Pages: 616
Publication Date: 22 June 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Tait Pollack is a British entrepreneur, strategist, and founder of Pivotal-an award-winning digital transformation agency, trusted by global brands in retail, e-commerce, and SaaS. With over two decades of hands-on experience leading digital growth and building scalable businesses, he has helped generate over £1 billion in online revenue for clients across the UK, Europe, and the US. Tait is also the creator of the term Everywhere Commerce (or E*commerce), a modern framework for understanding how commerce actually happens today-across platforms, channels, devices, and moments. This book is the first place the term E*commerce appears in print and introduces it as a strategic lens for founders, operators, and marketers. His agency, Pivotal (pivotal.digital), works with high-growth brands to integrate performance marketing, platform development, brand strategy, logistics, and automation. Through Pivotal Press, Tait also publishes evergreen guides for modern business leaders navigating scale in a fast-changing world. A regular keynote speaker and podcast host (Pivotal Moments), Tait blends practical business thinking with systems design, brand philosophy, and creative leadership. His personal brand is focused on empowering founders to work smarter, not louder, and his writing combines clarity, confidence, and commercial insight. Follow Tait online: Website: www.taitpollack.com Agency: www.pivotal.digital Instagram: @irontait LinkedIn: linkedin.com/in/taitpollack Podcast: https: //www.youtube.com/@onedegreeofchange Everywhere Commerce is part of Pivotal's wider initiative to redefine how traditional e-commerce and digital business is taught, applied, and grown-one meaningful brand at a time.