Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

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Joshua Penrod

Ethics and Biopower in Neuromarketing

A Framework for an Ethical Approach to Marketing

Joshua Penrod

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English

Palgrave Macmillan
31 October 2022

Occupational & industrial psychology; Business ethics; Sales & marketing

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior.

Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketingethics and appeals to researchers of consumer psychology, business ethics, and public policy.

By: Joshua Penrod
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Edition: 1st ed. 2023
Dimensions: Height: 210mm, Width: 148mm,
Weight: 369g
ISBN: 9783031185489
ISBN 10: 303118548X
Pages: 167
Publication Date: 31 October 2022
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Joshua Penrod is an adjunct professor in the Department of Marketing and Entrepreneurship, Merrick School of Business at the University of Baltimore, USA. Josh also serves on the senior leadership team of a global trade association, with duties including strategy, marketing, science and technology policy, negotiation, management, and leadership. He earned his Ph.D. from Virginia Tech, USA.