Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Name: Ethical Marketing and Consumer Trust in Digital and Sustainable Markets
Price: 316.72 AUD
Availability: OutOfStock
ISBN: 9798337396811

Ahmed Rageh

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Paperback

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English

Business Science Reference
13 February 2026

Behavioural economics; Sales & marketing; Sustainability

In an era where digital platforms shape purchasing decisions, ethical marketing has become a cornerstone of consumer trust. As companies increasingly rely on data strategies and green sustainability to compete in global markets, the line between persuasion and manipulation has grown thinner. Consumers today are more informed and skeptical of corporate motives, demanding transparency, and authenticity from the brands they support. This makes ethical marketing not only a moral obligation but a strategic necessity, particularly in digital and sustainable markets where trust is fragile and easily eroded. Ethical Marketing and Consumer Trust in Digital and Sustainable Markets examines how ethical marketing practices shape consumer trust in digital and sustainability-driven markets. It offers insights into how organizations can build credible, trust-based relationships with increasingly informed and skeptical consumers. Covering topics such as consumer behavior, marketing, and sustainability, this book is an excellent resource for business leaders, policy makers, marketers, consultants, educators, academicians, and graduate students.

Edited by: Ahmed Rageh
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337396811
Pages: 432
Publication Date: 13 February 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. Ahmed Rageh Ismail , an Associate Professor of Marketing and Management and the Dean of faculty of business studies, Arab Open University – Egypt Campus. Previously, he worked as an Associate Professor of Marketing and Management at the Othman Yeop Abdullah Graduate of Business, Universiti Utara Malaysia. He started him academic career in 2002 where he worked as a teaching assistant at the school of management in Cairo University. He received his PhD in management studies (marketing) from the Brunel Business School (BBS)- Brunel University – West London – United Kingdom in 2010. He worked in many universities around the world, such as London School of Economics, Curtin University, Egypt-Japan University of Science and Technology (EJUST). Among the administrative positions he held was Head of Marketing Department at School of Business – Curtin University – Miri Campus, The Director of MBA program at (EJUST) and currently he is the director of Master of Business Management (MBM) program at OYAGSB – UUMKL. the His main research and teaching interests fall into areas such as innovation and entrepreneurship, cross-cultural marketing, consumer psychology, value and ethics. He has published in top tier journals such as International Journal of Entrepreneurial Behavior and Research, the Qualitative Marketing Research: An International Journal, Asia-Pacific Journal of Marketing and Logistics, Young Consumers amongst others. Similarly, he contributed to books with many co-authors around the globe. Ahmed’s work is globally recognized by scholars; therefore, he serves as a peer reviewer in different marketing and management journals. Ahmed Rageh can be contacted at