Esthetics and Tastes, Part II

Effects of Personality, Class, and Expertise

Morris B Holbrook, Vibrant Publishers

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English

Vibrant Publishers
18 July 2025

Behavioural economics; Management decision making; Market research

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook integrates psychological and sociological perspectives to reveal how these factors shape individual and collective preferences.

By examining the role of identity and social positioning, this book provides critical insights into how marketers can tailor their strategies to different consumer segments. It challenges traditional models of consumer behavior, highlighting the nuances of personal and social factors in shaping tastes. Holbrook's unique approach encourages a deeper understanding of the subtleties in consumer preferences, making this book an invaluable resource for those seeking to refine their marketing strategies and improve consumer engagement.

By: Morris B Holbrook, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 508g
ISBN: 9781636515373
ISBN 10: 1636515371
Pages: 380
Publication Date: 18 July 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Morris B. Holbrook is the now-retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. Holbrook received his Bachelor's Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his Ph.D. in Marketing from Columbia University in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in areas such as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing, consumer behavior, and related areas with a special focus on issues concerning communication in general and aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, animal companions, and stereography in particular. His recent books and monographs include Postmodern Consumer Research: The Study of Consumption as Text (with Elizabeth C. Hirschman, SAGE, 1992); Daytime Television Game Shows and the Celebration of Merchandise: The Price Is Right (1993); The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (with Elizabeth C. Hirschman, 1993); Consumer Research: Introspective Essays on the Study of Consumption (SAGE, 1995); Consumer Value: A Framework for Analysis and Research (edited, 1999); Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music, Management, and Marketing-Related Themes (2007); Music, Movies, Meanings, and Markets: Cinemajazzamatazz (2011) and Consumer Behavior: New Essays on the Study of Consumption (2025). He lives with his wife Sally on the Upper West Side of Manhattan, where he pursues hobbies such as playing the piano and vibraphone, attending jazz and classical concerts, going to movies and the theater, collecting musical recordings, making stereographic photos, watching sunsets, taking long walks, window shopping, and being kind to cats. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.