Essentials of Business Research

Name: Essentials of Business Research
Price: 305.54 AUD
Availability: OutOfStock
ISBN: 9781473995413

A Guide to Doing Your Research Project

Jonathan Wilson

$381.95 $305.54

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

SAGE Publications Ltd
25 February 2026

Research methods: general; Research & development management

A true guide to the essentials, this book takes you through the whole research process from start to finish.

Whether you’re conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, grounding concepts and terminology in business and management contexts to help you get to grips with topics that can seem daunting at first.

This third edition offers:

New chapters on quantitative and qualitative data collection. New and updated case studies of real-world business research from sectors as diverse as transportation and the dairy industry to social media platforms and charities. Updated learning features, such as annotated further reading, that help you make the best use of your time.

This book is the perfect companion for undergraduate business and management students looking to tackle their research project with confidence.

By: Jonathan Wilson
Imprint: SAGE Publications Ltd
Country of Publication: United Kingdom
Edition: 3rd Revised edition
Dimensions: Height: 246mm, Width: 189mm,
Weight: 970g
ISBN: 9781473995413
ISBN 10: 1473995418
Pages: 416
Publication Date: 25 February 2026
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Chapter 1: An Introduction to Business Research Chapter 2: Developing a Research Topic Chapter 3: Conducting a Literature Review Chapter 4: Addressing Ethical Issues Chapter 5: Establishing a Research Design Chapter 6: Quantitative Methods Chapter 7: Qualitative Methods Chapter 8: Using Secondary Data Chapter 9: Sampling Chapter 10: Analyzing Quantitative Data Chapter 11: Analyzing Qualitative Data Chapter 12: Writing Up and Presenting your Research

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.