Entrepreneurship in Creative Crafts

Vanessa Ratten (La Trobe University, Australia)

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Paperback

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English

Routledge
29 January 2024

Economics; Business strategy; Management: leadership & motivation; Business mathematics & systems

Series: Routledge Studies in Entrepreneurship

Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context.

The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses.

Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.

Edited by: Vanessa Ratten (La Trobe University Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032211978
ISBN 10: 1032211970
Series: Routledge Studies in Entrepreneurship
Pages: 118
Publication Date: 29 January 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

1. Creative crafts in society 2. Types of creative crafts 3. Defining craft making 4. Entrepreneurial marketing of crafts 5. Investigating Entrepreneurial Intention using the Theory of Planned Behaviour (TPB): A Case of Kotak Senyum, Brunei Darussalam 6. Craft entrepreneurial ecosystems 7. Creativity in craft organisations 8. Creative crafts in Latin America 9. Craft entrepreneurship: Future directions

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than 20 years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.