Entrepreneurial Arts and Cultural Leadership: Traits of Success in Nonprofit Theatre

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Bonnie Fogel Brett Ashley Crawford

Entrepreneurial Arts and Cultural Leadership

Traits of Success in Nonprofit Theatre

Bonnie Fogel, Brett Ashley Crawford

$165.95

Hardback

Forthcoming
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English

Intellect Books
11 July 2025

Performance art; Theatre management; Business innovation; Non-profitmaking organisations

A tactical guide for nonprofit arts leaders, revealing the entrepreneurial traits that turn creative passion into sustainable success.

Entrepreneurial Arts and Cultural Leadership focuses on real-world strategies to developing the entrepreneurial mindset necessary for leading and sustaining nonprofit arts organizations. Bonnie Fogel and Brett Ashley Crawford examine the leadership traits that drive innovation, adaptability, and long-term viability in the ever-evolving arts sector.

Through the case study of Imagination Stage, one of the top theatre companies for young people, they highlight how successful nonprofit theater leaders can navigate financial instability, advocate for equity and inclusion, and implement sustainable business models in a landscape forever impacted by national and global events. With practical insights, tools, and a resource-rich appendix, this book offers arts managers, educators, and nonprofit leaders a roadmap for resilience and growth. Whether you are an advanced student, a researcher, or an arts executive seeking inspiration, this book provides an essential framework for building the future of nonprofit theatre.

Imagination Stage was founded as BAPA (Bethesda Academy of Performing Arts) in 1979 in response to the urgent need for arts education for young people. The company was renamed Imagination Stage in 2001 in anticipation of its move to its downtown Bethesda theatre arts centre in 2003. Imagination Stage has grown from a handful of children in a single classroom to a full-spectrum theatre arts organization, with theatre productions by professional actors and artists. Unlike most children’s theatre companies, Imagination Stage commissions new works for children every year. These productions have been recognized with awards and productions by other companies around the world.

Bonnie Fogel is the founder and longtime leader of Imagination Stage, one of the top theatres for young audiences in the United States. Brett Ashley Crawford is a teaching professor and faculty chair of the arts & entertainment management programs at Carnegie Mellon University, USA.

By: Bonnie Fogel, Brett Ashley Crawford
Imprint: Intellect Books
Country of Publication: United Kingdom
Dimensions: Height: 244mm, Width: 170mm,
ISBN: 9781835951194
ISBN 10: 1835951198
Pages: 196
Publication Date: 11 July 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Bonnie Fogel is the founder and longtime leader of Imagination Stage, one of the top Theatres for Young Audiences in the U.S., taking an entrepreneurial approach to build and guide the nonprofit over 43 years. As the executive head, Fogel advanced the mission through strategic leadership overseeing all aspects of the organization, deploying an entrepreneurial style she developed from her business background. Fogel succeeded through her vision, business acumen, entrepreneurial spirit, communication skills, and ""people first"" perspective that empowered others. Brett Ashley Crawford is an Associate Teaching Professor and Faculty Chair of the Arts & Entertainment Management programs at Carnegie Mellon University, USA with a background in theatre management and extensive experience in the field. She has earned multiple degrees including a PhD in Theatre History and Criticism, and her research focuses on audiences, engagement, and how technology disrupts the arts and cultural fields. Crawford also had a career in theatre and worked her way up from stage managing to managing director roles in NY, MD, and GA.

Reviews for Entrepreneurial Arts and Cultural Leadership: Traits of Success in Nonprofit Theatre

""This book would have been a good guide for me when I was starting out. And now, with a deeper understanding of theories and business activities, I know this book talks a lot of sense."" ""Traits is a toolkit. It works in bite-size chunks. If you’re not wanting to read through a book from beginning to end, but you’re a creative and entrepreneur who is eager to learn, this works well."" Polly Crockett – Senior Lecturer in Arts Management, Bath Spa University (FHEA, FRSA, Cmgr MCMI) -- Polly Crockett ""The nonprofit arts sector can no longer afford to operate with outdated models and wishful thinking. Entrepreneurial Arts and Cultural Leadership provides a vital roadmap for arts leaders ready to embrace business-minded, revenue-generating strategies that ensure long-term sustainability. This book challenges the status quo and offers the tools we need to reimagine the future of our field."" -- Michael J. Bobbitt, Executive Arts Leader and Playwright