Enhancing Engagement With Gamification

Edited by:   Ricardo Marcão, Vasco Ribeiro Santos
Imprint:   Information Science Publishing
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798369383230
Pages:   344
Publication Date:   06 December 2024
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Ricardo Marcão , PhD, MBA, PMP, is a Senior International Project Manager in the Banking industry with deep knowledge in other industries, like Pharma, IT, and Professional Services. He is renowned for his expertise in Management, Finance, and Strategy. At a prominent Portuguese university, he teaches the next generation in Strategy, Supply Chain Management, Corporate Management, Finance, and Project Management. An acclaimed international speaker, Ricardo is instrumental in forging transatlantic relations between the US and Europe. His membership in SCIP Portugal and APMP in NYC reflects his commitment to strategic and competitive intelligence, while his association with PMI Portugal signifies his dedication to project management excellence. Ricardo's career embodies a strategic progression from organizational tactics to grand strategy, culminating in his current focus on international relations. Vasco Santos holds a PhD in Business Sciences with specialization in Marketing (Fernando Pessoa University, Portugal), a PhD in Tourism (Seville University, Spain), a Post-Doc in Innovation Management applied to Sustainable Luxury Tourism (Aveiro University, Portugal), an Habilitation in Management (European University, Portugal), an MSc in Marketing and Tourism Promotion, and a BA in Hospitality Management (Higher School of Tourism and Maritime Technology, Polytechnic of Leiria). Lecturer at the Polytechnic University of Tomar. Lecturer at the Higher Institute of Management and Administration of Santarém. Full researcher in GOVCOPP (Competitiveness, Innovation and Sustainability Research Group), University of Aveiro. Effective and founding member of PNT - National Tourism Platform. Author of several scientific papers and book chapters. Research areas: tourism, marketing, employer branding and management.