Empowering Value Co-Creation in the Digital Era

Bruno Barbosa Sousa, Cláudia Miranda Veloso

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Hardback

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English

IGI Global
23 April 2025

Behavioural economics; E-commerce: business aspects; Sales & marketing

In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of interconnected technologies, data-driven insights, and digital platforms unlock new avenues for creating shared value. Companies can now engage customers, partners, and competitors in real-time, transforming traditional business models into systems of innovation. Empowering value co-creation fosters an environment where all stakeholders contribute, interact, and obtain mutual benefits, driving sustainable growth, customer satisfaction, and competitive advantage. Empowering Value Co-Creation in the Digital Era explores emerging trends in co-creation in business, highlighting how value co-creation can transform customer relationships in the digital era and digital age. It examines the evolution and trends of digital transformation and its implications in organizations and customer relationship management. This book covers topics such as entrepreneurship, digital technology, and manufacturing, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

Edited by: Bruno Barbosa Sousa, Cláudia Miranda Veloso
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 29mm
Weight: 1.111kg
ISBN: 9798337317427
Pages: 430
Publication Date: 23 April 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Bruno Barbosa Sousa is Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. orcid.org/0000-0002-8588-2422