Employees and Internal Social Media

The Voice of Coworkers in an Organization

Vibeke Madsen

$105

Hardback

Forthcoming
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English

Routledge
29 May 2025

Communication studies; History: specific events & topics; Media studies; Public relations; Organisational theory & behaviour

Series: Routledge Research in Public Relations

This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization.

Drawing from the latest research, the book identifies internal social media’s potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels, and geographical distances. It argues that internal social media can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.

By: Vibeke Madsen
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
ISBN: 9781032939230
ISBN 10: 1032939230
Series: Routledge Research in Public Relations
Pages: 156
Publication Date: 29 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Vibeke Thøis Madsen, Ph. D is a Senior Associate Professor in strategic communication at DMJX, Danish School of Media and Journalism.

Reviews for Employees and Internal Social Media: The Voice of Coworkers in an Organization

“With her thorough and highly detailed discussion of internal social media, Vibeke Thøis Madsen interestingly captures the opportunities and pitfalls of this medium for today's organisations. While the book is generally optimistic about the use of such media, it manages to maintain a necessary complexity in analysing key dimensions such as expectations of the medium, employee engagement, communication roles, leadership, control and self-censorship. Combined with an extensive use of cases and examples, the book offers an overview that avoids simplification and idealisation. This makes it both interesting for communication students in higher education and relevant for practitioners in all types of organisations.” Lars Thøger Christensen, Copenhagen Business School, Denmark