Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

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Amanda Lea Kaiser

Elevating Engagement

Uncommon Strategies for Creating a Thriving Member Community

Amanda Lea Kaiser

$45.95 $38.95

Paperback

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English

Page Two Press
14 February 2023

Sales & marketing; Customer services; Non-profitmaking organisations

Your association's members are real people - show them you are too.

If your association is struggling with a lack of engagement - members multitasking during virtual meetings, passing up on volunteer opportunities, or not renewing - you're not alone. In a rapidly changing workplace landscape, many professional and trade organizations are seeking ways to stay relevant and keep their members actively involved. The good news is that engaging members does not have to be complicated, costly, or challenging.

In Elevating Engagement, speaker and author Amanda Lea Kaiser invites you to become your association's Chief Experience Officer (CEO). You can take on this position immediately, whether you are already a CEO (Chief Executive Officer) of your organization, association staff, or someone who serves in a volunteer capacity. All you first need to do is put on your members' shoes and slip on their glasses, so that you can experience their journey with your association as they do. Not sure you're ready for this new role? Kaiser provides real-life case studies, tools, and exercises to help you transform your association's engagement in a way that is more personalized, responsive, and supportive.

In a world governed by algorithms, your members need to feel seen, heard, and valued. They need the things they can't get from another digital platform, technology, or automated system. They need you!

By: Amanda Lea Kaiser
Imprint: Page Two Press
Dimensions: Height: 203mm, Width: 133mm, Spine: 10mm
Weight: 200g
ISBN: 9781774583265
ISBN 10: 1774583267
Pages: 168
Publication Date: 14 February 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Amanda Lea Kaiser is a speaker, problem-solver and innovator who supports associations and professional communities in driving exceptional member engagement. She is co-creator of the Incubator Series in partnership with Matchbox Virtual Media and partnered with Dynamic Benchmarking to create the New Member Engagement Study. She began her career in brand marketing at Crayola and was the director of marketing for the National Association of Colleges and Employers. Amanda lives near Philadelphia, PA. You can find her at AmandaLeaKaiser.com.