Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy. Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.
, Carmine Sellitto
, Stergios Karanasios
Information Science Reference
Country of Publication:
28 February 2009
Professional and scholarly
Further / Higher Education
Business strategy and planning; Evaluating Web presence success; Governance, business continuity and security; Readiness for a Web presence; Readiness, business aims and planning; Web presence hosting; Web presence implementation and evaluation; Web presence promotion; Web presence strategy and content; Web site design .
Reviews for Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
The authors' aim is to draw together the issues faced by small businesses in setting up and maintaining their web presence. In so doing they look to provide a comprehensive set of guidelines for small businesses. In my view, this has been achieved in a well-structured, readable book. The book is valuable for any owner/manager who needs to understand the decisions that are required to ensure a successful website: one that supports the business strategy in an economic manner. No prior knowledge of web technologies is assumed and good explanations are given of all terms and features. I didn't think that I could rate a book this expensive as highly as I have - but it is excellent. If it was cheaper it would have got 10/10. - British Computer Society, 2009