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Driving Digital Strategy: A Guide to Reimagining Your Business

Sunil Gupta



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Harvard Business School
01 August 2018
Business & Economics; Business strategy; E-commerce: business aspects; Internet & WWW industries
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing.

This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era - their business strategy, their value chain, their customers, and their organization.

The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.
By:   Sunil Gupta
Imprint:   Harvard Business School
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 155mm, 
ISBN:   9781633692688
ISBN 10:   163369268X
Pages:   256
Publication Date:   01 August 2018
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the Co-Chair of the Executive Program on Driving Digital Strategies. In the recent past, he has taught an elective course on digital marketing strategy to MBA students and the Advanced Management Program to senior managers. From 2008 to 2013, he served as the head of the marketing unit. Sunil advises and speaks to companies around the world. Some of his representative clients include American Express, BJ's Wholesale Club, Duracell, IBM, Heineken, Johnson & Johnson, McKinsey & Company, Novartis, Novo Nordisk, TD Bank, Telefonica, Unilever, and Vodafone. Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323

Reviews for Driving Digital Strategy: A Guide to Reimagining Your Business

Named one of the Top Ten Technology Books of 2018 by Peter High, Forbes.com Advance Praise for Driving Digital Strategy: Hubert Joly, Chairman and CEO, Best Buy-- Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment. Ajay Banga, President and CEO, Mastercard-- Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights. Shantanu Narayen, President and CEO, Adobe-- Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind. R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs-- Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age. David Kenny, Senior Vice President, IBM Watson and IBM Cloud-- Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade.

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