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Attribution Modelling in Google Ads and Facebook

Himanshu Sharma

$180.95   $145.12

Paperback

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English
Blurb
29 January 2026
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
By:  
Imprint:   Blurb
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 203mm,  Spine: 33mm
Weight:   1.266kg
ISBN:   9780368079610
ISBN 10:   0368079619
Pages:   478
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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