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Don't Fck Up Your Baby

The Ultimate Guide to Raising Your Newborn Brand

Coen Luijten Joris van Dooren

$34.99

Paperback

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English
BIS Publishers B.V.
27 September 2022
After years of

industry experience and academic positions lecturing to students about

creativity and branding, Joris van Dooren and Coen Luijten both began to

notice some strange behaviour. Both their student and the starting

entrepreneurs they were working for in their Building Better Brands course,

had started to act irrationally when it came to their brands, putting in all

their financial resources, discussing them non-stop, and staying up late into

the night to work on them.

It almost looked a little like parenthood.

Newborn brands are just like babies to us. With the right guidance, we can

raise them into something spectacular. That said, when things go wrong, we

can just as easily f
*ck them up.

Within these pages, we trace the development of your brand from its baby

stages right up to adulthood. Just like how it takes 18 years to raise a

child, we've broken down the process into 18 steps. With interactive examples

and tasks to help bring your brand to life, you'll be able to watch your

brand grow as you move from step to step.

It takes a village to raise a child and you'll need to juggle different tasks

when starting up. But, when it comes to branding and creativity, we'll be

your support system. After helping launch over 75 startups, we've refined the

process to perfection. Let' s start creating your brand, it will be big fun!

By the end of these 18 steps, your brand will have a personality, a style, a

story - it'll be a fully formed brand. But, before we arrive there, we have

to take care of our baby brand.

Are you ready for parenthood? It's one hell of a ride.

Let's try not to f
*ck it up.

By:   ,
Imprint:   BIS Publishers B.V.
Dimensions:   Height: 145mm,  Width: 210mm,  Spine: 15mm
Weight:   350g
ISBN:   9789063696429
ISBN 10:   9063696426
Pages:   176
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Coen Luijten (Author) Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands' image. Joris van Dooren (Author) After finishing his master's degree in international business communication, Joris van Dooren started a successful career in advertising. His projects thrived on creative concepts, and he quickly distinguished himself as an innovator in the field. In 2009, he took a position lecturing creativity, advertising, and branding at the Fontys University of Applied Sciences. In his free time, you'll find him brainstorming or building brand ideas. Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands' image.

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