Domestic Marketing Systems Abroad: An Annotated Bibliography provides a comprehensive guide to understanding diverse marketing systems across the globe. Compiled by Donald F. Mulvihill, this bibliography serves as an invaluable resource for researchers, academics, and marketing professionals seeking insights into the nuances of international marketing practices.
This meticulously curated collection offers annotated entries covering a wide range of topics, including comparative marketing systems, consumer behavior in different cultures, and the impact of local regulations on marketing strategies. Explore the complexities of navigating foreign markets and gain a deeper understanding of the cultural and economic factors that shape successful international marketing campaigns. This book is an essential reference for anyone involved in global business and marketing.
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By:
Donald F Mulvihill Imprint: Hutson Street Press Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 11mm
Weight: 417g ISBN:9781024230611 ISBN 10: 1024230619 Pages: 172 Publication Date:22 May 2025 Audience:
General/trade
,
ELT Advanced
Format:Hardback Publisher's Status: Active