Doing Research in Fashion and Dress

An Introduction to Qualitative Methods

Yuniya Kawamura (Fashion Institute of Technology, USA)

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QTY:

English

Bloomsbury Visual Arts
09 January 2020

Fashion design & theory; Social research & statistics

Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.

Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.

By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences.

-A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.

By: Yuniya Kawamura (Fashion Institute of Technology USA)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 232mm, Width: 154mm, Spine: 8mm
Weight: 320g
ISBN: 9781350089778
ISBN 10: 135008977X
Pages: 176
Publication Date: 09 January 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004) Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016).

Reviews for Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

Kawamura's book is a useful first step into academic research methods for students looking for brief overviews, tips on techniques, and suggestions for further reading ... this is an ideal reference book for students studying fashion from an academic perspective, especially those new to the application of critical methodologies. Lecturers will also find it useful as a resource when compiling teaching materials for undergraduates. * The Journal of Dress History *