Digital Marketing Mastery

Strategies and Techniques for Business Growth

Danish Ali Bajwa, Usama Bajwa

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English

Rk Books Publication
21 August 2023

Sales & marketing; Operational research; Enterprise software

Summary
Details

Digital Marketing Mastery is a comprehensive guide that equips businesses with the knowledge and tools they need to thrive in the digital era. From understanding the digital marketing landscape to leveraging emerging trends and technologies, this book provides a step-by-step framework for creating and executing effective digital marketing strategies.

In this book, readers will embark on a journey that covers all essential aspects of digital marketing. They will gain a deep understanding of how digital marketing has evolved over the years and the immense opportunities it presents for business growth. Through practical insights, real-world examples, and actionable strategies, readers will discover how to harness the power of digital marketing to reach their target audience, engage customers, and drive meaningful results.

The book begins by laying a strong foundation, guiding readers through the process of defining clear digital marketing goals and aligning them with broader business objectives. Readers will learn how to set SMART goals, establish key performance indicators (KPIs), and ensure that their digital marketing efforts are driving measurable success.

Next, readers will dive into building an effective digital marketing strategy. They will explore various components such as market research, competitor analysis, target audience identification, and the creation of buyer personas. By understanding their audience and market dynamics, readers will be able to select the right digital marketing channels and tactics that resonate with their customers and yield the best results.

Throughout the book, readers will learn how to optimize their websites for a seamless user experience, implement search engine optimization (SEO) techniques to improve visibility, and enhance website performance for optimal mobile responsiveness. They will also gain insights into the power of content marketing and storytelling, learning how to craft compelling and relevant content that captures audience attention and drives engagement.

Social media marketing, search engine marketing (SEM), and email marketing are extensively covered, providing readers with actionable strategies to effectively engage their target audience and maximize conversions. Readers will also discover the impact of influencer marketing, brand partnerships, and the importance of analytics and performance tracking in measuring the success of their digital marketing initiatives.

In addition to discussing established digital marketing channels, the book explores emerging trends such as chatbots, voice search optimization, augmented reality (AR), and artificial intelligence (AI). Readers will gain a forward-looking perspective on the future of digital marketing and how these trends can be leveraged to stay ahead of the competition and deliver exceptional customer experiences.

Written in a clear and concise manner, Digital Marketing Mastery is accessible to both beginners and seasoned professionals. Whether you are a small business owner, a marketing professional, or an entrepreneur, this book provides you with the tools, strategies, and insights needed to develop a robust digital marketing plan and drive business growth in the digital age.

With Digital Marketing Mastery as their guide, readers will be equipped to navigate the complex digital landscape, make informed decisions, and unlock the full potential of digital marketing to propel their business forward

By: Danish Ali Bajwa, Usama Bajwa
Imprint: Rk Books Publication
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 213g
ISBN: 9789693492040
ISBN 10: 9693492048
Pages: 154
Publication Date: 21 August 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active