Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects

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Marzanna K. Witek-Hajduk (SGH Warsaw School of Economics, Poland) Magda Górska Grginović

Digital Internationalisation of Firms

Strategies, Challenges and Legal Aspects

Marzanna K. Witek-Hajduk (SGH Warsaw School of Economics, Poland), Magda Górska Grginović, Bartosz Targański

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English

Routledge
16 June 2025

Globalization; Anthropology; International trade; International business; Sales & marketing

Series: Routledge Open Business and Economics

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multi-faceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.

Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.

Edited by: Marzanna K. Witek-Hajduk (SGH Warsaw School of Economics Poland), Magda Górska Grginović, Bartosz Targański
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781041020226
ISBN 10: 1041020228
Series: Routledge Open Business and Economics
Pages: 288
Publication Date: 16 June 2025
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Forthcoming

Marzanna K. Witek-Hajduk, Prof., is a Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, Poland and chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumers perspectives. Author and co-author of articles published in peer-reviewed, international journals and editior of multiple scientific monographs. Magda Górska Grginović, Ph.D., is an Assistant Professor at the Department of International Business, SGH Warsaw School of Economics, Poland. She brings in 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around: international entrepreneurship, internationalisation of firms in particular SMEs, digital transformation of companies combined with their sustainable development. Bartosz Targański, Ph.D., is an Assistant Professor at the Department of International Business SGH, Warsaw School of Economics, Poland and a legal advisor. His research interests focus on competition and consumer protection law, international trade law and e-commerce law. Author and co-author of articles published in peer-reviewed, scientific journals and co-author of a commentary on the Polish Act on competition and consumer protection.