Digital Entrepreneurship

Management, Systems and Practice

Vincenzo Morabito (Università Commerciale Luigi Bocconi, Milan)

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English

Cambridge University Press
06 January 2022

Business strategy; Business innovation; Entrepreneurship

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

By: Vincenzo Morabito (Università Commerciale Luigi Bocconi Milan)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 390g
ISBN: 9781108969857
ISBN 10: 1108969852
Pages: 260
Publication Date: 06 January 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Università Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).