Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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Will Guidara

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Will Guidara

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English

Ebury Edge
30 January 2024

Business innovation; Customer services; Service industries

Learn the surprising power of delivering beyond your customers' expectations.

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room-and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more-not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business-and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do-for ourselves, the people we work with, and the people we serve.

By: Will Guidara
Imprint: Ebury Edge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 154mm, Spine: 20mm
Weight: 348g
ISBN: 9781529146820
ISBN 10: 1529146828
Pages: 288
Publication Date: 30 January 2024
Audience: College/higher education , Professional and scholarly , General/trade , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Hailing from Sleepy Hollow, New York, Will Guidara has been immersed in the restaurant industry since the age of thirteen. He is a graduate of the school of hotel administration at Cornell University and attended culinary school in the north of Spain. Guidara trained in the dining rooms of Tribeca Grill, Spago, and Tabla and opened the restaurants at the Museum of Modern Art before becoming the general manager of Eleven Madison Park in 2006.

Reviews for Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Guidara makes his nonfiction debut with an enthusiastic guide for leaders [and asserts] sage advice about leadership. * Kirkus Review * Will Guidara weaves heartfelt stories and keen observations to illustrate how purposeful, no-holds-barred hospitality satisfies our essential need to belong. An exceptional book for anyone or any organization aiming to excel at human connection. * Danny Meyer, CEO of Union Square Hospitality Group and author of Setting the Table * In this book, Will Guidara shows us how to lead and to serve at the next level by building a foundation of hospitality, and creating a people-first “working together” culture. It’s an inspiring book for businesses in every industry. * Alan Mulally, former CEO of Boeing and Ford * Working alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack. * Dan Levy, Emmy® award winning writer, actor, director, and producer of Schitt’s Creek * One of the five best management books I have ever read. Plus, it is the most engaging and entertaining – by a wide margin. This is, flat out, not a book to miss. * Roger Martin, writer, strategy advisor and management thinker *