Digital Business

Concepts and strategies

Eloise Coupey

$326

Paperback

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English

Routledge
09 September 2004

E-commerce: business aspects; Sales & marketing; Internet guides & online services

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

By: Eloise Coupey
Imprint: Routledge
Country of Publication: United States
Edition: 2nd edition
Dimensions: Height: 235mm, Width: 191mm, Spine: 17mm
Weight: 680g
ISBN: 9780131400979
ISBN 10: 0131400975
Pages: 458
Publication Date: 09 September 2004
Audience: Professional and scholarly , Undergraduate
Replaced By: 9780131293403
Format: Paperback
Publisher's Status: Active

Eloise B. Coupey is Associate Professor of Marketing at the Pamplin College of Business, Virginia Tech, USA.