Destination Branding and Bias in Ecotourism

Muhammad Abrar, Muhammad Asim Nawaz, Faiqa Kiran

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English

Business Science Reference
29 November 2024

Sales & marketing; Tourism industry; Hospitality industry; Eco-tourist guides

Destination branding in ecotourism shapes tourist and traveler's perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic location, and environmental narratives can lead to disparities in visibility and accessibility. Further understanding of these biases can develop authentic and equitable ecotourism practices that benefit both travelers and local communities. Destination Branding and Bias in Ecotourism explores practices and strategies in ecotourism using destination marketing, bias, and brand authenticity. It examines the use of intelligent technologies and data analysis for marketing strategies to promote cultural sites and environmentally conserved areas. This book covers topics such as environmental science, digital technology, and social media, and is a useful resource for computer engineers, environmental scientists, marketers, tourism professionals, academicians, and researchers.

Edited by: Muhammad Abrar, Muhammad Asim Nawaz, Faiqa Kiran
Imprint: Business Science Reference
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369367049
Pages: 570
Publication Date: 29 November 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Muhammad Abrar is a professor of management sciences (marketing) and currently serving as a professor/director at Lyallpur Business School, Government College University, Faisalabad, Pakistan. He received his PhD in business administration (marketing) from the Huazhong University of Science and Technology, Wuhan, China. He holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and an M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). He edited the five books published by IGI-Global & Springer Nature. His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com, abrarphd@gcuf.edu.pk Muhammad Asim Nawaz is an assistant professor of marketing and currently serving at Lyallpur Business School, Government College University Faisalabad, Pakistan. He received his PhD from the School of Management, University of Science and Technology of China, in 2019. He holds an MBA and BBA in Marketing from the University of Central Punjab, Lahore, Pakistan. His research interests include destination brand management, destination loyalty, revisit intention, and consumer behaviour. He has supervised many master's and PhD candidates at the business school. He has published research articles in numerous national and international generals. He serves as an article editor with Sage Open and a reviewer with many well-known international journals. He is enthusiastic about working in challenging situations and completing new projects and assignments. Faiqa Kiran is an assistant professor of Marketing at Lyallpur Business School, Faculty of Economics and Management Sciences, Government College University, Faisalabad. Her research interests include: consumer behavior, social media marketing, and branding. She has supervised many master's and PhD candidates at the business school. She has published research articles in numerous national and international generals. She is enthusiastic to work in challenging and take up new projects and assignments.