Destination Animation

Name: Destination Animation
Price: 39.25 AUD
Availability: OutOfStock
ISBN: 9781781336342

How smart marketeers convey complex messages memorably

Christine MacKay

$45.95 $39.25

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Rethink Press
11 October 2021

Sales & marketing; Graphical & digital media applications; Digital animation

Animate your marketing potential!

Dynamic digital marketing can make all the difference between a successful business and a company in decline. Destination Animation is the one-stop resource for smart marketing professionals and business owners who need to boost marketing potential and shine a light on their business.

Read this book to help you:

Enhance your marketing output with the power of animation Find the best animation studio to suit your marketing needs and achieve your goals Understand why an accurate brief is crucial for your business – and learn how to write one Unleash the potential of animated marketing to propel your business towards success Get the best return on investment

By: Christine MacKay
Imprint: Rethink Press
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 17mm
Weight: 482g
ISBN: 9781781336342
ISBN 10: 1781336342
Pages: 188
Publication Date: 11 October 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Christine MacKay is the founder of salamandra.uk, who specialise in animation for business (B2B) and visual problem-solving. She works with many different industries to produce engaging corporate explainers, adverts, training videos, immersive, augmented and virtual presentations and book illustrations. Find out more at www.salamandra.uk

Reviews for Destination Animation: How smart marketeers convey complex messages memorably

‘I found Destination Animation engaging and pacy, and liked the balance of information and case studies/examples. The structure will help people to navigate and dip in and out, depending on their process or stage of commissioning. It really does give a fantastic overview. Universities/students/ colleges would be a good audience for this great introduction to the stages of a production process.’ – Kate O’Connor, Animation UK Council ‘I read this as someone who has always wanted to deploy animation, but lacked the tools for advocacy. I now feel equipped to articulate the benefits and the process for attaining them. The abiding impression of Destination Animation is that the reader is put in the privileged position of eavesdropping on an otherwise arcane process, with a friendly narrator who is keen to pass on their deep practical knowledge and passion for the subject. The writing is very clear, and the concepts are articulated so that a novice will be able to grasp everything. Overall, it is easy to read, fluid and engaging.’ – Vanessa Vasani, Retail Reply ‘I enjoyed Destination Animation. It definitely gave me a much greater understanding of animation for marketing and communication. The reference to people remembering jingles really resonated for me.’ – John McMahon, MCM