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Design Thinking for Pharma

Subba Rao Chaganti

$93.95   $79.47

Hardback

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English
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24 November 2024
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.

This book offers a transformative approach. Through design thinking, you'll learn to:

] Empathize: Deeply understand patient needs, fears and aspirations.

] Ideate: Generate innovative solutions that address patient challenges.

] Prototype and Test: Create tangible experiences to refine your ideas.

] Implement: Bring patient-centric solutions to life.

Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can:

] Build stronger connections: Foster trust and loyalty through empathy and understanding.

] Drive Innovation: Develop products and services that truly meet patient needs.

] Improve Health Outcomes: Empower patients to take control of their health journeys.

] Gain a Competitive Edge: Differentiate your brand in a crowded marketplace.

This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives.

Are you ready to transform your approach?
By:  
Imprint:   Unknown
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 18mm
Weight:   581g
ISBN:   9788198129345
ISBN 10:   8198129340
Pages:   288
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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