Design Management

Introduction Context What is Design Management? Why is Design Management Important? The Design Management Timeline. PART ONE - MANAGING THE DESIGN STRATEGY Knowledge Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth Practice Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman. Key Skills Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication. PART TWO - MANAGING THE DESIGN PROCESS Knowledge Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design. Practice Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith. Key Skills Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication. PART THREE - MANAGING THE DESIGN IMPLEMENTATION Knowledge The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy. Practice Case Study - FooGo/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins. Key Skills Management and Leadership; Leading and Advocating Design; Written Communication. Appendix 18 Views on Design Management; Further Resources Glossary Index