New Utilitarian

Systematic approaches to aesthetics and design

Victionary

$70

Hardback

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English

Victionary
27 July 2023

Graphic design; Product design

New Utilitarian takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data.

Trends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become increasingly inextricable from our daily lives, behavioural research, insight, and analysis are informing creativity and craftsmanship, giving designers a grid-like playground to explore and experiment with ideas that simultaneously solve problems and push boundaries at the intersections of the logical and the imaginative to resonate.

Rooted in reason and principle, each project is a meaningful expression of modern artistry that leaves a distinct impression on the design landscape of today.

By: Victionary
Imprint: Victionary
Country of Publication: Hong Kong
Dimensions: Height: 250mm, Width: 177mm,
Weight: 1.260kg
ISBN: 9789887566557
ISBN 10: 9887566551
Pages: 304
Publication Date: 27 July 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world. https://victionary.com/pages/about-us