Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.
Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision. -Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum -- Ellen Lupton As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again. -Ivan Chermayeff -- Ivan Chermayeff Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come. -Jessica Helfand, Yale University -- Jessica Helfand Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old-classic and modern-lived together in the same work. -Steven Heller, author of Paul Rand -- Steven Heller