Decoding Consumer Behavior Using the Insight Equation and AI Marketing

Arjun J Nair, Sridhar Manohar, Amit Mittal , Nitin Patwa

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Hardback

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English

IGI Global
26 March 2025

Behavioural economics; E-commerce: business aspects; Sales & marketing; Data capture & analysis

Summary
Details

In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.

Edited by: Arjun J Nair, Sridhar Manohar, Amit Mittal, Nitin Patwa
Imprint: IGI Global
Dimensions: Height: 279mm, Width: 216mm, Spine: 22mm
Weight: 1.166kg
ISBN: 9798369385883
Pages: 620
Publication Date: 26 March 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active