Dealing with consumer uncertainty

Name: Dealing with consumer uncertainty
Price: 201.58 AUD
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ISBN: 9783540425298

Public Relations in the Food Sector

Karin Bergmann

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Hardback

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English

Springer-Verlag Berlin and Heidelberg GmbH & Co. K
11 January 2002

Social theory; Public relations; Food manufacturing & related industries

Series: Gesunde Ernährung Healthy Nutrition

Summary
Details

The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.

By: Karin Bergmann
Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Publication: Germany
Edition: 2002 ed.
Dimensions: Height: 235mm, Width: 155mm, Spine: 14mm
Weight: 1.150kg
ISBN: 9783540425298
ISBN 10: 3540425292
Series: Gesunde Ernährung Healthy Nutrition
Pages: 220
Publication Date: 11 January 2002
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active