Daytime Television Programming

Marilyn J. Matelski

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English

Routledge
04 June 2025

Television; TV & society; Radio & television industry

Series: Routledge Library Editions: Broadcasting

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

By: Marilyn J. Matelski
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032621913
ISBN 10: 1032621915
Series: Routledge Library Editions: Broadcasting
Pages: 90
Publication Date: 04 June 2025
Audience: Adult education , Tertiary & Higher Education
Format: Paperback
Publisher's Status: Forthcoming

1. A Brief History 2. Talk Shows/News Magazines 3. Games Shows 4. Soap Operas 5. Children’s Programming 6. Specialized Fare 7. Putting It All Together