Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
By:
Marilyn J. Matelski Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 272g ISBN:9781032621883 ISBN 10: 1032621885 Series:Routledge Library Editions: Broadcasting Pages: 90 Publication Date:22 December 2023 Audience:
Adult education
,
College/higher education
,
Adult education
,
Tertiary & Higher Education
,
Primary
Format:Hardback Publisher's Status: Active