Daytime Television Programming

Marilyn J. Matelski

$158

Hardback

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English

Routledge
22 December 2023

Television; TV & society; Radio & television industry

Series: Routledge Library Editions: Broadcasting

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

By: Marilyn J. Matelski
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 331g
ISBN: 9781032621883
ISBN 10: 1032621885
Series: Routledge Library Editions: Broadcasting
Pages: 90
Publication Date: 22 December 2023
Audience: Adult education , College/higher education , Adult education , Tertiary & Higher Education , Primary
Format: Hardback
Publisher's Status: Active

1. A Brief History 2. Talk Shows/News Magazines 3. Games Shows 4. Soap Operas 5. Children’s Programming 6. Specialized Fare 7. Putting It All Together

Marilyn J. Matelski