The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.
Edited by:
José Ramón Saura Imprint: IGI Global Dimensions:
Height: 254mm,
Width: 178mm,
Spine: 24mm
Weight: 934g ISBN:9798369369456 Pages: 416 Publication Date:27 December 2024 Audience:
General/trade
,
ELT Advanced
Format:Hardback Publisher's Status: Active
