"As Chief Clarity Officer of Transform Communications, Rich Layton works ""under the hood"" of global organizations to engage, educate, and inspire all those on whom success depends. Rich’s ""secret sauce"" is a disciplined methodology that blends strategic communication with risk management, empowering leaders and teams to identify and overcome their organization’s complex business, technology, and marketing challenges. The methodology and the mission are one and the same: Cutting the Cost of Confusion."