Crystallizing Public Opinion

Edward L Bernays

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English

Anson Street Press
29 March 2025

Sociology; Public opinion & polls; Public relations

Summary
Details

""Crystallizing Public Opinion"" by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public perception and managing public relations strategies.

This seminal text examines how public opinion is formed, manipulated, and ultimately, crystallized. It provides insights into marketing techniques, social psychology, and the sociology of public sentiment, offering a comprehensive overview of the forces that shape societal attitudes. A cornerstone of business and economics literature, this book remains relevant for anyone seeking to understand the dynamics of public relations and the art of persuasion. Explore the timeless principles outlined in ""Crystallizing Public Opinion"" and gain a deeper appreciation for the complexities of social influence and political opinion polling.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

By: Edward L Bernays
Imprint: Anson Street Press
Dimensions: Height: 234mm, Width: 156mm, Spine: 7mm
Weight: 181g
ISBN: 9781023489690
ISBN 10: 1023489694
Pages: 122
Publication Date: 29 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active