Crisis Management in the Tourism Industry

Dirk Glaesser

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English

Butterworth-Heinemann Ltd
26 April 2006

Management & management techniques; Tourism industry

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices

Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.

The book provides discussion of:
* The influential effect of the mass media

How crises effect the purchase decision process

Destination branding/image and its manipulation

Preventative crises management and strategies

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

By: Dirk Glaesser
Imprint: Butterworth-Heinemann Ltd
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 189mm, Spine: 16mm
Weight: 520g
ISBN: 9780750665230
ISBN 10: 0750665238
Pages: 282
Publication Date: 26 April 2006
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Dr Dirk Glaesser is Chief of Publications of the World Tourism Organization.