Jaeyeon Choe is Lecturer at Glasgow School for Business and Society, Glasgow Caledonian University, UK and Visiting Professor at the School of Hospitality and Tourism at Hue University, Vietnam. Her primary research areas include the well-being of marginalised communities, social sustainability of destinations, and wellness/spiritual tourism in Southeast Asia. Peter Lugosi is Professor of Culture and Organisation at the Oxford Brookes Business School and the Centre for Business, Society and Global Challenges at Oxford Brookes University. He has researched and published on a wide range of subjects including migrants' adaptation, labour market transition and entrepreneurship.