Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy

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Jon-Arild Johannessen

Creativity, Innovation and the Fourth Industrial Revolution

The da Vinci Strategy

Jon-Arild Johannessen

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Hardback

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English

Routledge
10 October 2022

Business strategy; Business innovation; Organisational theory & behaviour

Series: Routledge Focus on Business and Management

The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution.

In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution. This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.

By: Jon-Arild Johannessen
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 272g
ISBN: 9781032371825
ISBN 10: 103237182X
Series: Routledge Focus on Business and Management
Pages: 130
Publication Date: 10 October 2022
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Chapter 1 Da Vinci creativity Chapter 2 The da Vinci strategy for innovation Chapter 3 Da Vinci structuring for innovation Chapter 4 Da Vinci organization and innovation culture Chapter 5 Da Vinci motivation as enthusiasm

Jon-Arild Johannessen is a Professor of Leadership at Kristiania University College, Oslo, Norway.