Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

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Ina Goller John Bessant

Creativity for Innovation Management

Tools and Techniques for Creative Thinking in Practice

Ina Goller, John Bessant

$326

Hardback

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English

Routledge
28 July 2023

Business innovation

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.

This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.

Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

By: Ina Goller, John Bessant
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
Weight: 680g
ISBN: 9781032127682
ISBN 10: 1032127686
Pages: 272
Publication Date: 28 July 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development and founded Skillsgarden AG. She is currently working as Professor of Innovation at the Bern University of Applied Sciences. Her research focus is on competence development, especially in the area of team skills (e.g. Psychological Safety). John Bessant is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter.