Creating a Blockbuster Brand

Hollywood's Storytelling Secrets For Your Business

Greg Logan

$44.99

Paperback

Forthcoming
Pre-Order now

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English

Morgan James Publishing llc
01 October 2025

Business communication & presentation; Sales & marketing; Advertising

Learn the secrets of successful movie storytelling for your business.

For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.

Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.

Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate cliches. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.

Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.

Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

By: Greg Logan
Imprint: Morgan James Publishing llc
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 177mm, Width: 127mm,
ISBN: 9781636985527
ISBN 10: 1636985521
Pages: 230
Publication Date: 01 October 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.

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Creating a Blockbuster Brand

Hollywood's Storytelling Secrets For Your Business

Greg Logan

$44.99

Paperback

Forthcoming
Pre-Order now

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Creating a Blockbuster Brand

Hollywood's Storytelling Secrets For Your Business

Greg Logan

$44.99

Paperback

Forthcoming Pre-Order now

See Also

Forthcoming
Pre-Order now