Counterfeit Luxury and Consumption

Cláudio Félix Canguende-Valentim, António Carrizo Moreira, Vera Teixeira Vale

$305

Hardback

Forthcoming
Pre-Order now

QTY:

English

Routledge
25 June 2025

Consumerism; Sales & marketing

Series: Routledge Studies in Luxury Management

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

Edited by: Cláudio Félix Canguende-Valentim, António Carrizo Moreira, Vera Teixeira Vale
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032831183
ISBN 10: 1032831189
Series: Routledge Studies in Luxury Management
Pages: 216
Publication Date: 25 June 2025
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Forthcoming

Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola. António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal. Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.