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Cosmetic Claims Substantiation

Louise Aust

$483

Hardback

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English
CRC Press Inc
06 October 1997
Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants and antiperspirants, and the effectiveness of acne products. It discusses technologies that help eliminate animal testing in product development.

By:  
Imprint:   CRC Press Inc
Country of Publication:   United States
Volume:   v. 18
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   680g
ISBN:   9780824798550
ISBN 10:   0824798554
Pages:   280
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Further / Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Regulatory aspects of cosmetic claims substantiation; views on claims support methods for hair care products; methods for evaluating the efficacy of acne products; skin conditioning benefits of moisturizing products; methods for evaluating sebum removal; methods for claims substantiation of antiperspirants and deodorants; mildness testing for personal washing products; in vitro testing methods for claims substantiation; sensory testing methods used for claims substantiation; cutaneous biometrics and claims support; consumer testing statistics and claims substantiation.

Aust, Louise

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