Corporate Purpose

Why It Matters More Than Strategy

Shankar Basu

$273

Hardback

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English

Routledge
04 July 2017

Business strategy; Organisational theory & behaviour; Road vehicle manufacturing industry

Series: Routledge Library Editions: The Automobile Industry

Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota's purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.

By: Shankar Basu
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 800g
ISBN: 9781138056527
ISBN 10: 1138056529
Series: Routledge Library Editions: The Automobile Industry
Pages: 344
Publication Date: 04 July 2017
Audience: General/trade , College/higher education , ELT Advanced , Primary
Format: Hardback
Publisher's Status: Active

1. Introduction 2. Corporate Purpose 3. The Industry, Toyota and the Environment 4. Toyota's Purpose 5. Toyota's Key Objectives 6. Toyota's Key Decisions 7. Conclusion 8. Implications and Recommendations for Managers. Appendices: 1. Research Methodology 2. Interview Guidelines for Senior Management 3. Interview QAuestions for Operational Management (Level 2) 4. Cover letter of Toyota's Corporate Philosophies 5. Analysis of Toyota's Key Decisions

Shankar Basu